WEBSITE TRAFFIC

IMPORTANCE OF WEBSITE TRAFFIC

2017

Statista (2017) states that over 50.3% of all traffic over the Internet are through mobile phone devices. It is also further suggested that mobile devices and Wi-Fi would be responsible for over 68% of all internet traffic in the year 2017 (statista.com)
  • •   It is essential to identify the origin of traffic (Are they Paid? Organic? Social? Or Content Market based?)
  • •   The higher the quality of the traffic, the higher the conversion rate.
  • •   Website traffic is the core basis for digital marketing

OUR DEFINITION OF WEB TRAFFIC

Website traffic is unlike any traffic you have heard of. It is basically the number of visitors that are entering your website at a given moment. Every single visitor carries the ability to generate a lead, sale, download, or any other sort of interaction with you. Your business can grow by collectively using website traffic and conversion rates, as both are particularly related to each other. We value website visitors, likewise the quality of such traffic. Involving with your customers to gain more website traffic all starts with simple questions: Where do they live? How old are they? What products they usually buy? Which movie do they like? How potential visitors do their research online? Using answers to these question, we recognize ‘strangers’ online and transform them into visitors of your website. Each of your ‘visitor’ is a ‘qualified stranger’.

THINGS WE DO TO INCREASE WEBSITE TRAFFIC

We believe that knowing your future customer is the key to understanding digital market. This is why the first step in generating quality traffic for your website is to identify your regular website visitors. Then, distinctive strategies are utilized to detect these and similar visitors. In general, we optimize 2 approaches: Organically generated traffic and Paid traffic. Search Engine Optimization (SEO) is the other name for Organic traffic. SEO requires your website to be keyword optimized, with clean codes, and clear content strategy. Organic traffic can be additionally attracted from web-based social media sites such as Facebook, Instagram, LinkedIn, and Weibo. Then again, we have Google Ad-words, the most prevalent form of paid traffic. We are aware of the characteristics of your potential clients and customers, and we believe that we have the capacity to draw in traffic to your website through Social media advertising, another exceptionally well-known source of gaining paid traffic. Our experience has led us to recognize common traits of traffic channels such as Google and Facebook. It is that these traffic channels both look for clear content that each potential client can connect with. The means of identifying these contents are via impressive ad copy, great blog articles, entertaining videos, or educational infographics.

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