ONLINE SALES

IMPORTANCE OF CREATING LEADS AND CONVERSION?

92%

The spending habits for most companies today are not efficient. For every $92 they pay to acquire their customers, $1 is spent to convert them into paying consumers. Statistically, the conversion rate ranges from just 0.3 to 3%.

A BRIEF OVERVIEW OF LEADS AND CONVERSIONS

Finding right visitors on the sites & developing qualified traffic are all achieved after designing a user-friendly and responsive website. The last step is conversion of such traffic into visitors. Any activity that is considered as objective for the business and developing website presence is conversion. An example of conversion can be sale or purchase of a product or service online. It can also be a lead, a potential customer asking questions, signing up for newsletter, leaves his email or downloads a white paper. Up to 96% of your website visitors do not intend to buy. There are various techniques though, to persuade them, generating leads and building up a conversion funnel. Also, people on average visit up to 3 different websites and comparing before moving on to a purchase or sign-up. This highlights the importance of content marketing. Staying engaged with your business and developing an objective to return to your website is what the content builds for your visitors. Another technique of conversion funnel is holistic email marketing strategy, which is distributing informative, educational, and entertaining content using series of email on the right channels.

HOW WE HELP YOU TO IMPROVE THE CONVERSION RATE?

Distinguishing the ‘qualified strangers’ and ‘strangers’ requires identification skills to begin with. With clear and appealing content marketing combined with e-mail marketing strategy, online sales can be promoted and developed as a lead. We at Disrupt Digital utilize Web Analytics to generate the most effective lead or online sales by quantifying your performance, measure your KPI. In addition, we aim for your business to develop in long run and maintain partnership with Disrupt.

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