A BRIEF OVERVIEW OF LEADS AND CONVERSIONS
Finding right visitors on the sites & developing qualified traffic are all achieved after designing a user-friendly and responsive website. The last step is conversion of such traffic into visitors. Any activity that is considered as objective for the business and developing website presence is conversion. An example of conversion can be sale or purchase of a product or service online. It can also be a lead, a potential customer asking questions, signing up for newsletter, leaves his email or downloads a white paper. Up to 96% of your website visitors do not intend to buy. There are various techniques though, to persuade them, generating leads and building up a conversion funnel. Also, people on average visit up to 3 different websites and comparing before moving on to a purchase or sign-up. This highlights the importance of content marketing. Staying engaged with your business and developing an objective to return to your website is what the content builds for your visitors. Another technique of conversion funnel is holistic email marketing strategy, which is distributing informative, educational, and entertaining content using series of email on the right channels.